My name is Kirk Fuson and I’m a graphic designer and artist. For close to twenty years, I’ve been designing corporate communications for the oil and gas industry. The jobs have paid well and I’ve never questioned my impact on the environment and world we all share. It never once occurred to me that the catalog, brochure, poster or advertisement I designed might have a negative impact on our environment. I never took into account the problems my designs might create from sourcing paper, printing and distribution. I didn’t take the time to ask myself the questions about my designs doing more harm than good. I mean, why would I ask a question like that? All I was doing was creating a brochure for a company to sell more products. I’m a graphic designer and that is what I do for a living.
This naivety has been with me since the beginning of my career. Only just now at the age of 45 am I starting to realize my work is more than a means to a paycheck. My work has helped companies sell and distribute products and services that have a 100% negative impact on our environment. Designing never felt bad or wrong while working on my past projects. My work was appreciated and I enjoyed delivering on my design promises. How could I have overlooked or ignored the bigger picture?
Money and blind faith are the answers. I needed to make ends meet and the oil and gas companies paid well. I had clients that were willing to pay for my skills and those relationships have kept my little design business afloat for close to fifteen years.
It wasn’t until the end of 2017 that I started questioning what I was doing for a living. My largest client had a merger and the design work I’d depended on started to dry up. My finances were getting tighter and tighter and I started to look back at all of my designs. I needed to show my best work to other potential clients and generate new business. When I looked at everything I’d created, I came to a sad and profound realization. My work wasn’t exciting and it had helped companies sell harmful products and services on a global level.
I decided right then and there that I wasn’t interested in leveraging my work for another oil and gas client. My work had no meaning or lasting impact. It was a body of work that I didn’t want to promote.
I’ve since switched hats and am now starting to design for the companies, organizations and charities that inspire me. It’s not to late for me to create artwork that serves a greater good. I want to inspire people to learn more about our environment and how to conserve what we have left.
I hope that you enjoy the artwork and photography that I create. If you want to learn more about my process and why I create what I do, become a Patron of my work. I’m going to be sharing time lapse videos, stories, video testimonials and a lot more with my Patrons.